We founded Praxis Makes because even brilliant companies get hamstrung by broken operations.
We bring deep experience in creative, tech, and design-led industries–blending expertise across disciplines to create frameworks and collaborations that are thoughtful, functional, and built to last.
We bring deep experience in creative, tech, and design-led industries–blending expertise across disciplines to create frameworks and collaborations that are thoughtful, functional, and built to last.
Partner with the pros
Zarrin Maani
Founder
Born in Chile and raised in Hong Kong and mainland China, Zarrin is fluent in Mandarin and brings a global perspective to operational design. Following 13 years in digital production—delivering projects for clients like Google, Nike, and YouTube and leading a startup creative agency through growth and B-Corp certification—Zarrin launched Praxis Makes to bring her passion for building better processes to companies looking to build operations that work for people and profits alike.
Zarrin Maani
Founder
Born in Chile and raised in Hong Kong and mainland China, Zarrin is fluent in Mandarin and brings a global perspective to operational design. Following 13 years in digital production—delivering projects for clients like Google, Nike, and YouTube and leading a startup creative agency through growth and B-Corp certification—Zarrin launched Praxis Makes to bring her passion for building better processes to companies looking to build operations that work for people and profits alike.
Zarrin Maani
Founder
Born in Chile and raised in Hong Kong and mainland China, Zarrin is fluent in Mandarin and brings a global perspective to operational design. Following 13 years in digital production—delivering projects for clients like Google, Nike, and YouTube and leading a startup creative agency through growth and B-Corp certification—Zarrin launched Praxis Makes to bring her passion for building better processes to companies looking to build operations that work for people and profits alike.
Anis Hoffman
Co-founder
Raised across North Carolina and South Africa, Anis learned early how to translate across different contexts—a skill that’s served him well in 14 years of bringing creatives, engineers, and stakeholders into alignment. Throughout his career as a program manager and product owner, he has helped organizations like The GRAMMYs, Atlantic Media, Twitter, and top design firms and creative agencies implement scalable workflows, build remote collaboration frameworks, and transform how cross-functional teams iterate and deliver.
Anis Hoffman
Co-founder
Raised across North Carolina and South Africa, Anis learned early how to translate across different contexts—a skill that’s served him well in 14 years of bringing creatives, engineers, and stakeholders into alignment. Throughout his career as a program manager and product owner, he has helped organizations like The GRAMMYs, Atlantic Media, Twitter, and top design firms and creative agencies implement scalable workflows, build remote collaboration frameworks, and transform how cross-functional teams iterate and deliver.
Anis Hoffman
Co-founder
Raised across North Carolina and South Africa, Anis learned early how to translate across different contexts—a skill that’s served him well in 14 years of bringing creatives, engineers, and stakeholders into alignment. Throughout his career as a program manager and product owner, he has helped organizations like The GRAMMYs, Atlantic Media, Twitter, and top design firms and creative agencies implement scalable workflows, build remote collaboration frameworks, and transform how cross-functional teams iterate and deliver.
